Privacydeclaration

​

We are very pleased that you are interested in our company. Data protection is of a particularly high priority for the management of Mel Coffee. You can basically use the Mel Coffee website without providing any personal data. However, if a data subject wants to use special enterprise services via our website, processing of personal data could become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the person concerned.

 

The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to Mel Coffee. By means of this data protection declaration, our company would like to inform the public about the type, scope and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed of the rights to which they are entitled by means of this data protection declaration.

 

As the controller responsible for processing, Mel Coffee has implemented numerous technical and organizational measures to ensure the most complete protection possible for the personal data processed via this website. Nevertheless, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, every person concerned is free to transmit personal data to us in alternative ways, for example by telephone.

​

1. Definitions

 

The data protection declaration of Mel Coffee is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our data protection declaration should be legible and understandable for the general public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

 

We use the following terms, among others, in this data protection declaration:

 

a)   personal data

 

Personal data is any information relating to an identified or identifiable natural person (hereinafter "data subject"). A natural person is considered to be identifiable if, directly or indirectly, in particular by means of assignment to an identifier such as a name, an identification number, location data, an online identifier or to one or more special features, the expression of the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person can be identified.

 

b)    affected person

 

Data subject is any identified or identifiable natural person whose personal data is processed by the data controller.

 

c)    processing

 

Processing is any process carried out with or without the help of automated procedures or any such series of processes in connection with personal data such as collecting, recording, organizing, arranging, storing, adapting or changing, reading out, querying, using, disclosure by transmission, distribution or any other form of making available, matching or linking, restriction, deletion or destruction.

 

d)    restriction of processing

 

Restriction of processing is the marking of stored personal data with the aim of restricting their future processing.

 

e)    profiling

 

Profiling is any type of automated processing of personal data, which consists in using this personal data to evaluate certain personal aspects relating to a natural person, in particular aspects relating to work performance, economic situation, health, personal Analyze or predict that natural person’s preferences, interests, reliability, behavior, whereabouts or relocation.

 

f)     pseudonymization

 

Pseudonymization is the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is stored separately and is subject to technical and organizational measures that ensure that the personal data not assigned to an identified or identifiable natural person.

 

g)    Responsible or responsible for processing

 

The person responsible or responsible for processing is the natural or legal person, authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data. If the purposes and means of this processing are specified by Union law or the law of the Member States, the person responsible or the specific criteria for his naming can be provided for by Union law or the law of the Member States.

 

h)    processor

 

Processor is a natural or legal person, public authority, institution or other body that processes personal data on behalf of the person responsible.

 

i)      Recipient

 

Recipient is a natural or legal person, public authority, institution or other body to which personal data is disclosed, regardless of whether it is a third party or not. However, authorities that may receive personal data in the context of a specific investigation mandate under Union or Member State law are not considered recipients.

 

j)      third party

 

Third party is a natural or legal person, public authority, agency or body other than the data subject, the controller, the processor and the persons who, under the direct responsibility of the controller or the processor, are authorized to process the personal data.

 

k)    consent

 

Consent is any expression of will voluntarily given by the data subject in an informed manner and unequivocally for the specific case in the form of a declaration or other clear confirmatory action with which the data subject indicates that they consent to the processing of their personal data is.

​

2. Name and address of the person responsible for processing

​

The person responsible within the meaning of the General Data Protection Regulation, other data protection laws applicable in the member states of the European Union and other provisions of a data protection nature is:

 

Mel Coffee

Melina Renfer

Schulstrasse 22

2563 Ipsach

​

3. Cookies

 

The Internet pages of Mel Coffee use cookies. Cookies are text files that are filed and saved on a computer system via an Internet browser.

 

Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a character string through which websites and servers can be assigned to the specific internet browser in which the cookie was stored. This enables the visited websites and servers to distinguish the individual browser of the person concerned from other internet browsers that contain other cookies. A specific internet browser can be recognized and identified via the unique cookie ID.

 

Through the use of cookies, Mel Coffee can provide the users of this website with more user-friendly services that would not be possible without the cookie setting.

 

By means of a cookie, the information and offers on our website can be optimized for the user. As already mentioned, cookies enable us to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter their access data each time they visit the website because this is done by the website and the cookie stored on the user's computer system. Another example is the cookie of a shopping cart in the online shop. The online shop uses a cookie to remember the items that Mel Coffee has placed in the virtual shopping cart.

 

The person concerned can prevent the setting of cookies by our website at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the person concerned deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.

​

4. Collection of general data and information

 

The website of Mel Coffee collects a series of general data and information each time the website is accessed by an affected person or an automated system. This general data and information is stored in the log files of the server. The (1.) browser types and versions used, (2.) the operating system used by the accessing system, (3.) the website from which an accessing system reaches our website (so-called referrer), (4.) the Sub-websites that are controlled via an accessing system on our website, (5.) the date and time of access to the website, (6.) an Internet protocol address (IP address), (7.) the Internet -Service provider of the accessing system and (8.) other similar data and information that serve to avert danger in the event of attacks on our information technology systems.

 

When using these general data and information, Mel Coffee does not draw any conclusions about the data subject. Rather, this information is required to (1.) deliver the content of our website correctly, (2.) optimize the content of our website and the advertising for it, (3.) ensure the permanent functionality of our information technology systems and the technology of our website and (4.) to provide law enforcement authorities with the information necessary for law enforcement in the event of a cyber attack. This anonymously collected data and information is therefore statistically evaluated by Mel Coffee with the aim of increasing data protection and data security in our company in order to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by an affected person.

​

5. Registration on our website

​

The data subject has the option of registering on the website of the controller by providing personal data. Which personal data is transmitted to the person responsible for processing results from the respective input mask used for registration. The personal data entered by the person concerned are collected and stored exclusively for internal use by the person responsible for processing and for their own purposes. The person responsible for processing can arrange for the data to be passed on to one or more processors, for example a parcel service provider, who also uses the personal data exclusively for internal use attributable to the person responsible for processing.

​

By registering on the website of the person responsible for processing, the IP address assigned to the person concerned by the Internet service provider (ISP), the date and time of registration are also stored. This data is stored against the background that this is the only way to prevent misuse of our services and, if necessary, to enable criminal offenses that have been committed to be investigated. In this respect, the storage of this data is necessary to protect the person responsible for processing. In principle, this data will not be passed on to third parties unless there is a legal obligation to pass it on or the passing on is for criminal prosecution.

 

The registration of the data subject, with the voluntary provision of personal data, enables the data controller to offer the data subject content or services that, due to the nature of the matter, can only be offered to registered users. Registered persons are free to change the personal data provided during registration at any time or to have it completely deleted from the database of the person responsible for processing.

 

The person responsible for processing shall provide any data subject with information at any time upon request as to which personal data is stored about the data subject. Furthermore, the person responsible for processing corrects or deletes personal data at the request or notice of the person concerned, provided that there are no legal storage obligations to the contrary. All of the employees of the person responsible for processing are available to the person concerned as contact persons in this context.

​

6. Subscription to our newsletter

 

On the Mel Coffee website, users are given the opportunity to subscribe to our enterprise's newsletter. Which personal data is transmitted to the person responsible for processing when ordering the newsletter results from the input mask used for this purpose.

 

Mel Coffee informs its Mel Coffeen and business partners at regular intervals by means of a newsletter about company offers. The newsletter of our company can only be received by the person concerned if (1.) the person concerned has a valid e-mail address and (2.) the person concerned registers for the newsletter dispatch. For legal reasons, a confirmation e-mail will be sent to the e-mail address entered by a data subject for the first time for the newsletter dispatch using the double opt-in procedure. This confirmation e-mail is used to check whether the owner of the e-mail address, as the person concerned, has authorized receipt of the newsletter.

 

When registering for the newsletter, we also store the IP address assigned by the Internet Service Provider (ISP) of the computer system used by the person concerned at the time of registration, as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of the e-mail address of a person concerned at a later point in time and therefore serves to provide legal protection for the person responsible for processing.

 

The personal data collected as part of registering for the newsletter will only be used to send our newsletter. Furthermore, subscribers to the newsletter could be informed by e-mail if this is necessary for the operation of the newsletter service or for registration in this regard, as could be the case in the event of changes to the newsletter offer or a change in the technical conditions. The personal data collected as part of the newsletter service will not be passed on to third parties. The subscription to our newsletter can be canceled by the data subject at any time. The consent to the storage of personal data that the person concerned has given us for sending the newsletter can be revoked at any time. There is a corresponding link in every newsletter for the purpose of revoking consent. It is also possible to unsubscribe from the newsletter at any time directly on the website of the person responsible for processing or to inform the person responsible for processing of this in another way.

​

7. Newsletter tracking

 

The Mel Coffee newsletter contains so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in e-mails that are sent in HTML format to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns to be carried out. Based on the embedded tracking pixel, Mel Coffee can see if and when an e-mail was opened by a data subject, and which links in the e-mail were called up by data subjects.

​

Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by the person responsible for processing in order to optimize the newsletter dispatch and to adapt the content of future newsletters even better to the interests of the person concerned. This personal data will not be passed on to third parties. Affected persons are entitled at any time to revoke the relevant separate declaration of consent given via the double opt-in procedure. After a revocation, this personal data will be deleted by the person responsible for processing. The Mel Coffee automatically regards a withdrawal from the receipt of the newsletter as a revocation.

​

8. Contact option via the website

 

Due to legal regulations, the Mel Coffee website contains information that enables quick electronic contact to our company and direct communication with us, which also includes a general address for so-called electronic mail (e-mail address). If a person concerned contacts the person responsible for processing by e-mail or via a contact form, the personal data transmitted by the person concerned will be automatically saved. Such personal data transmitted on a voluntary basis by a data subject to the data controller are stored for the purpose of processing or contacting the data subject. This personal data will not be passed on to third parties.

 

9. Comment function in the blog on the website

 

Mel Coffee offers users the opportunity to leave individual comments on individual blog posts on a blog, which is on the website of the controller. A blog is a portal maintained on a website, usually open to the public, in which one or more people called bloggers or web bloggers can post articles or write down thoughts in so-called blog posts. The blog posts can usually be commented on by third parties.

​

If a data subject leaves a comment on the blog published on this website, information about the time the comment was entered and the user name (pseudonym) chosen by the data subject will be stored and published in addition to the comments left by the data subject. Furthermore, the IP address assigned by the Internet Service Provider (ISP) to the data subject is also logged. The IP address is stored for security reasons and in the event that the person concerned violates the rights of third parties or posts illegal content by submitting a comment. The storage of this personal data is therefore in the own interest of the person responsible for processing, so that he could exculpate himself in the event of a violation of the law. This collected personal data will not be passed on to third parties unless such a transfer is required by law or serves the legal defense of the person responsible for processing.

​

10. Subscription to blog comments on the website

​

The comments made in the Mel Coffee blog can generally be subscribed to by third parties. In particular, it is possible for a commenter to subscribe to the comments that follow their comment on a specific blog post.

 

If a data subject decides to subscribe to comments, the person responsible for processing sends an automatic confirmation e-mail in order to check in the double opt-in procedure whether the owner of the e-mail address provided is really responsible for this option decided. The option to subscribe to comments can be unsubscribed at any time.

 

11. Routine deletion and blocking of personal data

 

The person responsible for processing processes and stores personal data of the person concerned only for the period necessary to achieve the purpose of storage or if this is required by the European directive and regulation giver or another legislator in laws or regulations which the person responsible for processing subject, was provided.

​

If the storage purpose no longer applies or if a storage period stipulated by the European directive and regulation legislator or another responsible legislator expires, the personal data will be blocked or deleted as a matter of routine and in accordance with the statutory provisions.

​

12. Rights of the data subject

 

a)    right to confirmation

 

Every data subject has the right, granted by the European directive and regulation giver, to request confirmation from the person responsible for processing as to whether personal data relating to them are being processed. If a data subject wishes to exercise this right to confirmation, they can contact an employee of the data controller at any time.

 

b)    right to information

 

Every person affected by the processing of personal data has the right, granted by the European directive and regulation giver, to receive free information about the personal data stored about him and a copy of this information from the person responsible for processing at any time. Furthermore, the European legislator for directives and regulations has granted the data subject access to the following information:

 

• the processing purposes

• the categories of personal data being processed

• the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations

• if possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria used to determine that duration

• the existence of a right to correction or deletion of the personal data concerning you or to restriction of processing by the person responsible or a right to object to this processing

• the existence of a right of appeal to a supervisory authority

• if the personal data is not collected from the data subject: all available information about the origin of the data

• the existence of automated decision-making including profiling in accordance with Article 22 (1) and (4) GDPR and - at least in these cases - meaningful information about the logic involved and the scope and intended effects of such processing for the data subject

 

Furthermore, the data subject has a right to information as to whether personal data has been transmitted to a third country or to an international organization. If this is the case, the person concerned has the right to receive information about the appropriate guarantees in connection with the transmission.

 

If a data subject wishes to exercise this right to information, they can contact an employee of the data controller at any time.

 

c)    Right to Rectification

 

Every person affected by the processing of personal data has the right granted by the European directive and regulation giver to demand the immediate correction of incorrect personal data concerning them. Furthermore, the data subject has the right, taking into account the purposes of the processing, to request the completion of incomplete personal data - also by means of a supplementary declaration.

 

If a data subject wishes to exercise this right to rectification, they can contact an employee of the data controller at any time.

 

d)    Right to erasure (right to be forgotten)

 

Every person affected by the processing of personal data has the right granted by the European directive and regulation giver to demand that the person responsible delete the personal data concerning them immediately if one of the following reasons applies and if the processing is not necessary:

 

• The personal data were collected for such purposes or otherwise processed for which they are no longer necessary.

• The data subject revokes their consent on which the processing was based pursuant to Art. 6 Para. 1 Letter a DS-GVO or Art. 9 Para. 2 Letter a DS-GVO and there is no other legal basis for the processing.

• The data subject objects to the processing in accordance with Article 21 (1) GDPR and there are no overriding legitimate reasons for the processing, or the data subject objects to the processing in accordance with Article 21 (2) GDPR processing on.

• The personal data was processed unlawfully.

• Erasure of the personal data is necessary to fulfill a legal obligation in Union or Member State law to which the controller is subject.

• The personal data was collected in relation to information society services offered in accordance with Art. 8 Para. 1 DS-GVO.

 

If one of the above reasons applies and a data subject wishes to have personal data stored at Mel Coffee deleted, they can contact an employee of the data controller at any time. The Mel Coffee employee will arrange for the request for deletion to be complied with immediately.

​

If the personal data was made public by Mel Coffee and our company, as the person responsible, is obliged to delete the personal data in accordance with Art. 17 Para. 1 DS-GVO, Mel Coffee will also take appropriate measures, taking into account the available technology and the implementation costs of a technical nature, in order to inform other persons responsible for data processing who process the published personal data that the person concerned has requested the deletion of all links to this personal data or copies or replications of this personal data from these other persons responsible for data processing has requested, insofar as the processing is not necessary. An employees of Mel Coffee will arrange the necessary measures in individual cases.

 

e)    Right to restriction of processing

​

Any person affected by the processing of personal data has the right, granted by the European directive and regulation giver, to demand that the person responsible restrict the processing if one of the following conditions is met:

​

• The accuracy of the personal data is contested by the data subject for a period enabling the controller to verify the accuracy of the personal data.

• The processing is unlawful, the data subject refuses to have the personal data deleted and instead requests that the use of the personal data be restricted.

• The person responsible no longer needs the personal data for the purposes of processing, but the data subject needs them to assert, exercise or defend legal claims.

• The data subject has lodged an objection to the processing pursuant to Article 21(1) of the GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject.

​

If one of the above conditions is met and a data subject wishes to request the restriction of personal data stored at Mel Coffee, they can contact an employee of the data controller at any time. The employee of Mel Coffee will arrange the restriction of the processing.

​

f)     Right to data portability

​

Every person affected by the processing of personal data has the right, granted by the European directive and regulation giver, to receive the personal data relating to them, which the person concerned has provided to a person responsible, in a structured, common and machine-readable format. You also have the right to transmit this data to another person in charge without hindrance from the person in charge to whom the personal data was provided, provided that the processing is based on the consent in accordance with Art. 6 Para. 1 Letter a DS-GVO or Art. 9 Para 2 letter a DS-GVO or on a contract according to article 6 paragraph 1 letter b DS-GVO and the processing is carried out using automated procedures, provided that the processing is not necessary for the performance of a task that is in the public interest or takes place in the exercise of official authority, which has been transferred to the person responsible.

 

Furthermore, when exercising their right to data transferability in accordance with Art. 20 Para. 1 DS-GVO, the data subject has the right to have the personal data transmitted directly from one person responsible to another person responsible, insofar as this is technically feasible and provided the rights and freedoms of other persons are not impaired by this.

​

In order to assert the right to data transferability, the person concerned can contact an employee of Mel Coffee at any time.

​

g)    right to object

​

Every person affected by the processing of personal data has the right granted by the European directive and regulation giver, for reasons arising from their particular situation, at any time against the processing of personal data concerning them, which is based on Art. 6 para. 1 letter e or f DS-GVO to file an objection. This also applies to profiling based on these provisions.

 

The Mel Coffee no longer processes the personal data in the event of an objection, unless we can demonstrate compelling legitimate grounds for the processing which outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend of legal claims.

 

If Mel Coffee processes personal data in order to operate direct advertising, the person concerned has the right to object at any time to the processing of personal data for the purpose of such advertising. This also applies to profiling insofar as it is associated with such direct advertising. If the data subject objects to Mel Coffee to the processing for direct marketing purposes, Mel Coffee will no longer process the personal data for these purposes.

 

In addition, the data subject has the right, for reasons arising from their particular situation, against the processing of personal data relating to them, which is carried out at Mel Coffee for scientific or historical research purposes or for statistical purposes in accordance with Art. 89 Para. 1 DS- GMO to object, unless such processing is necessary to fulfill a task in the public interest.

 

In order to exercise the right to object, the data subject may contact any employee of Mel Coffee or another employee directly. The data subject is also free, in connection with the use of information society services, and notwithstanding Directive 2002/58/EC, to exercise their right to object by automated means using technical specifications.

​

h)    Automated decisions on a case-by-case basis, including profiling

 

Any person affected by the processing of personal data has the right granted by the European legislator of directives and regulations not to be subject to a decision based exclusively on automated processing - including profiling - which has legal effects on them or significantly affects them in a similar way, if the decision (1.) is not necessary for the conclusion or the performance of a contract between the data subject and the person responsible, or (2.) is permissible on the basis of legal provisions of the Union or of the Member States to which the person responsible is subject and these legal provisions contain appropriate measures to safeguard the rights and freedoms and legitimate interests of the data subject or (3.) is carried out with the express consent of the data subject.

 

If the decision (1.) is necessary for entering into, or the performance of, a contract between the data subject and a data controller, or (2.) it is based on the data subject's explicit consent, Mel Coffee shall implement suitable measures to safeguard the rights and freedoms and to protect the legitimate interests of the data subject, including at least the right to obtain human intervention on the part of the controller, to express his or her point of view and to contest the decision.

 

If the data subject wishes to assert rights relating to automated decisions, they can contact an employee of the data controller at any time.

​

i)      Right to withdraw consent under data protection law

 

Every person affected by the processing of personal data has the right granted by the European directive and regulation giver to revoke consent to the processing of personal data at any time.

If the data subject wishes to assert their right to revoke consent, they can contact an employee of the data controller at any time.

​

13. Data protection in applications and in the application process

 

The person responsible for processing collects and processes the personal data of applicants for the purpose of handling the application process. The processing can also take place electronically. This is particularly the case if an applicant sends the corresponding application documents electronically, for example by email or via a web form on the website, to the person responsible for processing. If the person responsible for processing concludes an employment contract with an applicant, the transmitted data will be stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If the person responsible for processing does not conclude an employment contract with the applicant, the application documents will be automatically deleted two months after notification of the rejection decision, provided that deletion does not conflict with any other legitimate interests of the person responsible for processing. Another legitimate interest in this sense is, for example, a burden of proof in proceedings under the General Equal Treatment Act (AGG).

​

14. Data protection regulations for the deployment and use of Facebook

 

The person responsible for processing has integrated components of the company Facebook on this website. Facebook is a social network.

 

A social network is a social meeting place operated on the Internet, an online community that usually enables users to communicate with one another and to interact in virtual space. A social network can serve as a platform for exchanging opinions and experiences, or it allows the Internet community to provide personal or company-related information. Among other things, Facebook enables users of the social network to create private profiles, upload photos and network via friend requests.

 

Facebook's operating company is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a person concerned lives outside the USA or Canada, the person responsible for processing personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

 

Each time one of the individual pages of this website is called up, which is operated by the person responsible for processing and on which a Facebook component (Facebook plug-in) has been integrated, the Internet browser on the information technology system of the person concerned is automatically activated by the respective Facebook component causes a representation of the corresponding Facebook component to be downloaded from Facebook. A complete overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=de_DE. As part of this technical process, Facebook is informed which specific subpage of our website is visited by the person concerned.

 

If the person concerned is logged on to Facebook at the same time, Facebook recognizes which specific subpage of our website the person concerned is visiting each time the person concerned calls up our website and for the entire duration of their stay on our website. This information is collected by the Facebook component and assigned to the respective Facebook account of the person concerned by Facebook. If the person concerned clicks on one of the Facebook buttons integrated on our website, for example the "Like" button, or if the person concerned makes a comment, Facebook assigns this information to the personal Facebook user account of the person concerned and stores this personal data .

 

Facebook always receives information via the Facebook component that the person concerned has visited our website if the person concerned is logged in to Facebook at the same time as accessing our website; this takes place regardless of whether the person concerned clicks on the Facebook component or not. If the data subject does not want this information to be transmitted to Facebook in this way, they can prevent the transmission by logging out of their Facebook account before accessing our website.

 

The data policy published by Facebook, which can be accessed at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. It is also explained there which setting options Facebook offers to protect the privacy of the data subject. In addition, various applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the person concerned to suppress data transmission to Facebook.

​

15. Data protection regulations for the deployment and use of Google AdSense

 

The person responsible for processing has integrated Google AdSense on this website. Google AdSense is an online service that enables advertising to be placed on third-party sites. Google AdSense is based on an algorithm that selects the advertisements displayed on third-party sites that match the content of the respective third-party site. Google AdSense allows interest-based targeting of the Internet user, which is implemented by generating individual user profiles.

 

The operating company of the Google AdSense component is Alphabet Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.

 

The purpose of the Google AdSense component is the integration of advertisements on our website. Google AdSense places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. By setting the cookie, Alphabet Inc. is enabled to analyze the use of our website. Each time one of the individual pages of this website is called up, which is operated by the person responsible for processing and on which a Google AdSense component has been integrated, the Internet browser on the information technology system of the person concerned is automatically activated by the respective Google AdSense component to transmit data to Alphabet Inc. for the purpose of online advertising and the settlement of commissions. As part of this technical process, Alphabet Inc. obtains knowledge of personal data, such as the IP address of the person concerned, which Alphabet Inc. uses, among other things, to trace the origin of visitors and clicks and subsequently to enable commission statements.

 

The person concerned can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Alphabet Inc. from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Alphabet Inc. can be deleted at any time via the Internet browser or other software programs.

 

Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in websites to enable log file recording and log file analysis, which allows a statistical evaluation to be carried out. Based on the embedded tracking pixel, Alphabet Inc. can see if and when a website was opened by a data subject and which links were clicked on by data subjects. Tracking pixels are used, among other things, to evaluate the flow of visitors to a website.

 

Personal data and information, which also includes the IP address and is necessary for the collection and billing of the advertisements displayed, is transmitted to Alphabet Inc. in the United States of America via Google AdSense. This personal data is stored and processed in the United States of America. Alphabet Inc. may pass on this personal data collected via the technical process to third parties.

​

Google AdSense is explained in more detail under this link https://www.google.de/intl/de/adsense/start/.

​

16. Data protection regulations for the deployment and use of Google Analytics (with anonymization function)

 

The person responsible for processing has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analysis service. Web analysis is the collection, collection and evaluation of data on the behavior of visitors to websites. A web analysis service collects, among other things, data about the website from which a person concerned came to a website (so-called referrer), which subpages of the website were accessed or how often and for how long a subpage was viewed. A web analysis is mainly used to optimize a website and for the cost-benefit analysis of internet advertising.

 

The operating company of the Google Analytics component is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.

 

The person responsible for processing uses the addition "_gat._anonymizeIp" for the web analysis via Google Analytics. By means of this addition, the IP address of the Internet connection of the data subject is shortened and anonymized by Google if our Internet pages are accessed from a member state of the European Union or from another state party to the Agreement on the European Economic Area.

 

The purpose of the Google Analytics component is to analyze visitor flows on our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us that show the activities on our website, and to provide other services related to the use of our website.

 

Google Analytics places a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is able to analyze the use of our website. Each time one of the individual pages of this website is called up, which is operated by the person responsible for processing and on which a Google Analytics component has been integrated, the Internet browser on the information technology system of the person concerned is automatically activated by the respective Google Analytics component to transmit data to Google for online analysis. As part of this technical process, Google gains knowledge of personal data, such as the IP address of the person concerned, which Google uses, among other things, to trace the origin of visitors and clicks and subsequently to enable commission statements.

 

The cookie is used to store personal information, such as access time, the location from which access was made and the frequency of visits to our website by the person concerned. Each time you visit our website, this personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.

 

The person concerned can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

 

Furthermore, the person concerned has the option of objecting to and preventing the collection of data generated by Google Analytics relating to the use of this website and the processing of this data by Google. To do this, the person concerned must download and install a browser add-on under the link. This browser add-on tells Google Analytics via JavaScript that no data and information about visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is evaluated by Google as a contradiction. If the information technology system of the data subject is later deleted, formatted or reinstalled, the data subject must reinstall the browser add-on in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the person concerned or another person who is attributable to their sphere of influence, there is the possibility of reinstalling or reactivating the browser add-on.

 

 

17. Data protection regulations for the deployment and use of Google AdWords

 

The person responsible for processing has integrated Google AdWords on this website. Google AdWords is an internet advertising service that allows advertisers to place ads in both Google's search engine results and the Google advertising network. Google AdWords allows an advertiser to pre-define certain keywords that will only display an ad in Google's search engine results when the user uses the search engine to retrieve a keyword-related search result. In the Google advertising network, the ads are distributed to topic-relevant websites using an automatic algorithm and taking into account the previously defined keywords.

 

The operator of the Google AdWords services is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.

 

The purpose of Google AdWords is to promote our website by displaying interest-based advertising on the websites of third-party companies and in the search engine results of the Google search engine and displaying third-party advertising on our website.

 

If a person concerned reaches our website via a Google ad, a so-called conversion cookie is stored on the information technology system of the person concerned by Google. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the person concerned. If the cookie has not yet expired, the conversion cookie is used to determine whether certain sub-pages, such as the shopping cart from an online shop system, were accessed on our website. The conversion cookie enables both us and Google to understand whether a person who came to our website via an AdWords ad generated revenue, i.e. completed or canceled a purchase.

 

The data and information collected through the use of the conversion cookie are used by Google to create visit statistics for our website. In turn, we use these visit statistics to determine the total number of users who were referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future . Neither our company nor other Google AdWords advertising providers receive information from Google that could be used to identify the person concerned.

 

The conversion cookie is used to store personal information, such as the website visited by the person concerned. Accordingly, each time you visit our website, personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.

 

The person concerned can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the person concerned. In addition, a cookie already set by Google AdWords can be deleted at any time via the Internet browser or other software programs.

 

Furthermore, the data subject has the option of objecting to interest-based advertising by Google. To do this, the person concerned must call up the link www.google.de/settings/ads from each of the Internet browsers they use and make the desired settings there.

 

Further information and Google's applicable data protection regulations can be found at https://www.google.de/intl/de/policies/privacy/.

 

 

18. Data protection regulations for the deployment and use of Instagram

 

The person responsible for processing has integrated components of the Instagram service on this website. Instagram is a service that qualifies as an audiovisual platform and allows users to share photos and videos and also retransmit such data on other social networks.

 

The operating company of the Instagram services is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.

 

Each time one of the individual pages of this website is called up, which is operated by the person responsible for processing and on which an Instagram component (Insta button) has been integrated, the Internet browser on the information technology system of the person concerned is automatically activated by the respective Instagram component causes a representation of the corresponding component to be downloaded from Instagram. As part of this technical process, Instagram is informed which specific subpage of our website is visited by the person concerned.

 

If the person concerned is logged in to Instagram at the same time, Instagram recognizes which specific subpage the person concerned is visiting each time the person concerned calls up our website and for the entire duration of their stay on our website. This information is collected by the Instagram component and assigned by Instagram to the respective Instagram account of the person concerned. If the person concerned clicks on one of the Instagram buttons integrated on our website, the data and information thus transmitted are assigned to the personal Instagram user account of the person concerned and stored and processed by Instagram.

 

Instagram always receives information via the Instagram component that the person concerned has visited our website if the person concerned is logged in to Instagram at the same time as accessing our website; this takes place regardless of whether the data subject clicks on the Instagram component or not. If the data subject does not want this information to be transmitted to Instagram, they can prevent the transmission by logging out of their Instagram account before accessing our website.

 

Further information and Instagram's applicable data protection regulations can be found at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.

 

 

19. Data protection regulations for the application and use of LinkedIn

 

The person responsible for processing has integrated components of the LinkedIn Corporation on this website. LinkedIn is an Internet-based social network that enables users to connect with existing business contacts and make new business contacts. Over 400 million registered people use LinkedIn in more than 200 countries. LinkedIn is currently the largest platform for business contacts and one of the most visited websites in the world.

 

LinkedIn is operated by LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible for data protection issues outside the USA.

 

Each time our website, which is equipped with a LinkedIn component (LinkedIn plug-in), is called up, this component causes the browser used by the person concerned to download a corresponding representation of the LinkedIn component. Further information on the LinkedIn plug-ins can be found at https://developer.linkedin.com/plugins. As part of this technical process, LinkedIn is informed which specific subpage of our website is visited by the person concerned.

 

If the person concerned is logged in to LinkedIn at the same time, LinkedIn recognizes which specific subpage of our website the person concerned is visiting each time the person concerned calls up our website and for the entire duration of the respective stay on our website. This information is collected by the LinkedIn component and assigned to the respective LinkedIn account of the person concerned by LinkedIn. If the person concerned clicks on a LinkedIn button integrated on our website, LinkedIn assigns this information to the personal LinkedIn user account of the person concerned and saves this personal data.

 

LinkedIn always receives information via the LinkedIn component that the person concerned has visited our website if the person concerned is logged in to LinkedIn at the same time as accessing our website; this takes place regardless of whether the data subject clicks on the LinkedIn component or not. If the data subject does not want this information to be transmitted to LinkedIn, they can prevent the transmission by logging out of their LinkedIn account before accessing our website.

 

At https://www.linkedin.com/psettings/guest-controls LinkedIn offers the possibility to unsubscribe from e-mail messages, SMS messages and targeted ads as well as to manage ad settings. LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame who may set cookies. Such cookies can be rejected at https://www.linkedin.com/legal/cookie-policy. LinkedIn's applicable data protection regulations are available at https://www.linkedin.com/legal/privacy-policy. LinkedIn's Cookie Policy is available at https://www.linkedin.com/legal/cookie-policy.

 

 

20. Data protection regulations for the deployment and use of Myspace

 

The person responsible for processing has integrated components of Myspace LLC on this website. Myspace is a so-called social network. A social network is a social meeting place operated on the Internet, an online community that usually enables users to communicate with one another and to interact in virtual space. A social network can serve as a platform for exchanging opinions and experiences, or it allows the Internet community to provide personal or company-related information. Among other things, Myspace enables users of the social network to set up user profiles containing photos and videos, blogs or groups free of charge.

 

The operating company of Myspace is Myspace LLC, 8391 Beverly Blvd., #349, Los Angeles, California 90048, USA.

 

Each time one of the individual pages of this website is called up, which is operated by the person responsible for processing and on which a Myspace component (Myspace plug-in) has been integrated, the Internet browser on the information technology system of the person concerned is automatically activated by the respective Myspace component causes a representation of the corresponding Myspace component to be downloaded from Myspace. More information about Myspace is available at https://myspace.com. As part of this technical process, Myspace is informed which specific subpage of our website is visited by the person concerned.

 

If the person concerned is logged in to Myspace at the same time, Myspace recognizes which specific subpage of our website the person concerned is visiting each time the person concerned calls up our website and for the entire duration of their stay on our website. This information is collected by the Myspace component and assigned to the respective Myspace account of the data subject by Myspace. If the person concerned clicks on a Myspace button integrated on our website, Myspace assigns this information to the personal Myspace user account of the person concerned and stores this personal data.

 

Myspace always receives information via the Myspace component that the person concerned has visited our website if the person concerned is logged in to Myspace at the same time as accessing our website; this takes place regardless of whether the data subject clicks on the Myspace component or not. If the data subject does not want this information to be transmitted to Myspace, they can prevent the transmission by logging out of their Myspace account before accessing our website.

 

The privacy policy published by Myspace, which is available at https://myspace.com/pages/privacy, provides information about the collection, processing and use of personal data by Myspace.

 

 

21. Data protection regulations for the application and use of Pinterest

 

The person responsible for processing has integrated components of Pinterest Inc. on this website. Pinterest is a so-called social network. A social network is a social meeting place operated on the Internet, an online community that usually enables users to communicate with one another and to interact in virtual space. A social network can serve as a platform for exchanging opinions and experiences, or it allows the Internet community to provide personal or company-related information. Pinterest enables users of the social network, among other things, to publish collections of images and individual images as well as descriptions on virtual pin boards (so-called pinning), which in turn can be shared (so-called repinning) or commented on by other users.

 

The operating company of Pinterest is Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA.

 

Each time one of the individual pages of this website is called up, which is operated by the person responsible for processing and on which a Pinterest component (Pinterest plug-in) has been integrated, the Internet browser on the information technology system of the person concerned is automatically activated by the respective Pinterest component causes a representation of the corresponding Pinterest component to be downloaded from Pinterest. More information about Pinterest is available at https://pinterest.com/. As part of this technical process, Pinterest is informed which specific subpage of our website is visited by the person concerned.

 

If the person concerned is logged in to Pinterest at the same time, Pinterest recognizes which specific subpage of our website the person concerned is visiting each time the person concerned calls up our website and for the entire duration of their stay on our website. This information is collected by the Pinterest component and assigned by Pinterest to the respective Pinterest account of the data subject. If the person concerned clicks on a Pinterest button integrated on our website, Pinterest assigns this information to the personal Pinterest user account of the person concerned and saves this personal data.

 

Pinterest always receives information via the Pinterest component that the person concerned has visited our website if the person concerned is logged in to Pinterest at the same time as accessing our website; this takes place regardless of whether the person concerned clicks on the Pinterest component or not. If the data subject does not want this information to be transmitted to Pinterest, they can prevent the transmission by logging out of their Pinterest account before accessing our website.

 

The privacy policy published by Pinterest, which is available at https://about.pinterest.com/privacy-policy, provides information about the collection, processing and use of personal data by Pinterest.

 

 

22. Data protection regulations for the deployment and use of SlideShare

 

The person responsible for processing has integrated SlideShare components on this website. As a file hosting service, LinkedIn SlideShare enables presentations and other documents such as PDF files, videos and webinars to be exchanged and archived. The file hosting service allows users to upload media content in all popular formats, with the documents either being made publicly available or privately tagged.

 

SlideShare is operated by LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible for data protection issues outside the USA.

 

LinkedIn SlideShare provides so-called embed codes for the media content stored there (presentations, PDF files, videos, photos, etc.). Embed codes are program codes that are embedded in websites with the aim of displaying external content on your own website. Embed codes make it possible to reproduce content on your own website without storing it on your own server and possibly violating the reproduction rights of the respective author of the content. Another advantage of using an embed code is that the respective operator of a website does not use his own storage space and the load on his own server is relieved as a result. An embed code can be included at any point on another website, so that external content can also be inserted within your own text. The purpose of using LinkedIn SlideShare is to relieve our server and avoid copyright infringements when using third-party content at the same time.

 

Every time you visit our website, which is equipped with a SlideShare component (embed code), this component causes the browser you are using to download correspondingly embedded data from SlideShare. As part of this technical process, LinkedIn is informed which specific subpage of our website is visited by the person concerned.

 

If the person concerned is logged in to SlideShare at the same time, SlideShare recognizes which specific subpage the person concerned is visiting each time the person concerned calls up our website and for the entire duration of their stay on our website. This information is collected by SlideShare and assigned to the respective SlideShare account of the data subject by LinkedIn.

 

LinkedIn always receives information via the SlideShare component that the person concerned has visited our website if the person concerned is logged in to SlideShare at the same time as accessing our website; this takes place regardless of whether the person concerned clicks on the integrated media data or not. If the data subject does not want this information to be transmitted to LinkedIn, they can prevent the transmission by logging out of their SlideShare account before accessing our website.

 

LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame who may set cookies. Such cookies can be rejected at https://www.linkedin.com/legal/cookie-policy. LinkedIn's applicable data protection regulations are available at https://www.linkedin.com/legal/privacy-policy.

 

 

23. Privacy Policy Regarding the Deployment and Use of Tumblr

 

The person responsible for processing has integrated components from Tumblr on this website. Tumblr is a platform that allows users to create and run a blog. A blog is a portal maintained on a website, usually open to the public, in which one or more people called bloggers or webloggers can post articles or write down thoughts in so-called blog posts. In a blog on Tumblr, for example, the user can publish texts, images, links and videos and distribute them in the digital space. Furthermore, Tumblr users can transfer content from other websites to their own blog.

 

The operating company of Tumblr is Tumblr, Inc., 35 East 21st St, Ground Floor, New York, NY 10010, USA.

 

Each time one of the individual pages of this website is called up, which is operated by the person responsible for processing and on which a Tumblr component (Tumblr button) has been integrated, the Internet browser on the information technology system of the person concerned is automatically activated by the respective Tumblr component causes Tumblr to download a representation of the corresponding Tumblr component. More information about the Tumblr buttons is available at https://www.tumblr.com/buttons. As part of this technical process, Tumblr is informed which specific subpage of our website is visited by the person concerned. The purpose of integrating the Tumblr component is to enable our users to redistribute the content of this website, to make this website known in the digital world and to increase our visitor numbers.

 

If the person concerned is logged in to Tumblr at the same time, Tumblr recognizes which specific subpage of our website the person concerned is visiting each time the person concerned calls up our website and for the entire duration of their stay on our website. This information is collected by the Tumblr component and assigned by Tumblr to the respective Tumblr account of the data subject. If the person concerned clicks on one of the Tumblr buttons integrated on our website, the data and information thus transmitted are assigned to the personal Tumblr user account of the person concerned and stored and processed by Tumblr.

 

Tumblr always receives information via the Tumblr component that the person concerned has visited our website if the person concerned is logged in to Tumblr at the same time as accessing our website; this occurs regardless of whether the data subject clicks on the Tumblr component or not. If the data subject does not want this information to be transmitted to Tumblr, they can prevent the transmission by logging out of their Tumblr account before accessing our website.

 

Tumblr's applicable privacy policy is available at https://www.tumblr.com/policy/en/privacy.

​